Why Small Businesses Are Creating Their Own Apps

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No matter the size of your company, developing the right app with the right team can have an outsized return on the smallest of investments. Once the domain of larger organisations, more and more smaller companies are making an app a part of their branded service and reaping the benefits. So, what exactly has made app creation so ubiquitous and what can you do to take advantage of the trend today?

What has changed?

While there are a number of variables involved, two are important. These include the rise of mobile technology and the increased range of options that come with it. Smart devices allow clients and customers to enjoy a computer in their pocket, one that makes accessing apps and tech easier than ever before. Provided they have an internet connection, they can engage with game, e-commerce, utility apps with ease. This makes development a tempting proposition for a company of any size. Add in the range of tools that allow providers to build bespoke or white label software with minimal fuss, and it’s easy to see why more companies are raising their profile, taking online payments, and securing the interactions necessary to help keep their business afloat or built momentum and grow.

What are the benefits?

Choosing to deploy a mobile app carries a number of significant benefits for small companies. These include, but are not limited to-

Leveraging Mobile:

Our ‘always on’ culture allows companies to put their apps in people’s pockets. With the right incentivisation, push notifications can help encourage two-way communication and interaction through sales or engagement pipelines. This can also allow you to geo-fence your engagement and offers, allowing you to fine-tune your engagement and review the results.

Increased Outreach:

Smaller companies may struggle to get ‘up and running’ when it comes to their audience. Incentivisation and quality UX can make your app highly usable, sharable to increase viral engagement, and facilitate outsized engagement from the smallest companies and teams. If made available through Google Play or the App store, this can give you global reach with one timely upload.

Ease of Deployment and Maintenance:

The last few years has seen an explosion in high-quality solutions providers for apps, including leading companies like logistics app development and more. Finding the right provider can let you get started with ease and ensure that you are supported throughout the process. This can range from end-to-end guidance or helping to provide the in-house team at your small business with additional support.

Hybrid Marketing:

Social media, analytics, and a suite of bespoke tools can be used to supplement how you deploy your app and help capture big data about how individuals interact with your system. This can harvest key user information and allow you to refine your engagement practice and take an iterative approach to changes to your daily practice or online engagement.

Budget Conscious Approach:

Depending on your needs, the development cycle can be altered to match your timeframe, budget, or specific needs. This can include a bespoke app to secure a niche in the marketplace or use a white-label product that can be deployed rapidly and with full confidence that captures your branding.

I am a frontend and backend web developer who loves building up new projects from scratch. In my blog "Lingulo" me and some guest authors regularly post new tutorials, web design trends or useful resources.

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