The world of business provides tremendous opportunities for success, and yet, it also has palpable downsides in terms of risk and a lack of security. Security is less present in the private world of business compared to working within the public sector, as you are solely responsible for the choices you make. Therefore, it’s up to you to build resilience and security for your own business investment. Here, you are presented with four basic tips…

In today’s entrepreneurial economy, it’s increasingly important to be able to have complete oversight of your whole operation, including how your website works. In what follows, we’ll break down everything you need to know about how your website functions and what you can do to improve it. Coding: HTML, CSS and JavaScript Coding is the mainstay of web design with most websites comprising a range of HTML, CSS, and JavaScript files. HTML HyperText Markup Language…

For those of us who are unfamiliar with the term PBN, it simply stands for private blog network. PBN’s are used in SEO or search engine optimisation to increase the visibility of a particular website in the eyes of the search engine. In order that a website gains ‘kudos’ in the eyes of the search engine, it has to have links with other websites and having a PBN network linking to your site is essentially…

All modern businesses benefit from running successful digital marketing campaigns. Marketing is incredibly widespread nowadays, but how can you evaluate whether the campaign you are running is successful? What should you do before you even run the campaign? Here are a few checklist items to be mindful of. Depending on your industry and your brand marketing so far, it would be beneficial for you to use the social media channels where you already have a…