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Author: Chris

Top Tips To Improve Your Website Design

GD Star Ratingloading...No matter the size or scope of your business, you are sure to have a company website to help you to raise your profile, act as a point of contact and even to boost awareness of your product. So, even if you are proud of your website in its current state, remember that there are always a range of options that you can use to help you to optimize and improve your site. Technology and business needs are evolving fast, so it is up to you to keep in touch with the latest trends and ensure that your site continues to attract new clients and leads to help you to meet with your targets. Color and brand When it comes to improving the overall appearance and design of your company website, then you will need to complete a thorough review to ensure that your website is in line with your company brand and business needs. If you have a tone of voice or use American English, then take time to check your spelling. While you will also need to include factors such as your latest logo or company slogan in your website review too – as failing to be consistent in terms of branding and colors will make your site look sloppy and outdated. Perform a review every few weeks to ensure that your site continues to...

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Three tips for selling through a website

GD Star Ratingloading...If you have a company which doesn’t necessarily need to meet clients face to face to sell products or services, then maybe you’re thinking about opening a web store. In other words, a website which you can use to sell directly to your clients. Online sales are a huge part of any industry now; the web is the place where most people go to browse and buy. You will be putting your company under the noses of local, national and international markets, when online, which can only be a good thing for revenue. Here are three tips for selling through a website. A red-hot website If you’re serious about selling on the web, then you need to make sure your online store is looking great. Imagine if you owned a clothes store on the street. You would not leave the windows empty or untidy. You would want to fill them with something great, to create interest and draw people inside. It’s the same with having a presence online. You need a website which is attractive, seductive, easy to navigate around, and one which becomes a firm favourite with your client base. Therefore, lots of photos, and perhaps even some video should be in the mix, along with an easy and secure function for customers to make purchases. If web sales are going to be the main focus...

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A Website For Every Reason and More

GD Star Ratingloading...Creating and maintaining a website can be done for many different reasons. In fact, there doesn’t even need to be a single reason at a time to do it. Be it personal or business, a website is a portal of information that holds various benefits. First, it offers credibility and professionalism. This can be said for both individuals looking to get hired in certain fields and a business that is looking to hire those same people. A website is a source of monthly income, for others, and thus generates profit. It’s a source of connecting with the world and showcasing your talent/expertise while doing so. As a result of this, a website is a great marketing tool. There are even those websites that are created for personal pleasure and may lead to something more later on. However, no website can maintain it’s success without the maintenance and protection that goes alongside it. A website can be created for any reason and every reason. Credibility and professional A website provides credibility and brings with it an air of professionalism. Speaking in terms of a website used on the individual level (as opposed to business), it can help with getting a job. Applying for certain jobs, such as photography and graphic design, require a website to showcase your portfolio. This will, in turn, provide the professionalism required for the...

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How To Create An Engaging Blog

GD Star Ratingloading...Setting up a blog is a great way to express yourself as a person and as a writer. A blog can provide you with an audience for your thoughts and experiences, and can also be a great way to boost interest in a business, especially if you are a sole trader. Some people even make money from their blogs through advertisement. However, a blog can only be successful if it is engaging enough to attract and keep an audience. If you are struggling to make your blog successful, here are a few tips which might help you to improve the appeal of your site and content, and assist you in gaining a greater audience. Appearance and Usability If your blog site is not aesthetically appealing, then your audience is less likely to stay around for long enough to look through your content. The initial impression a user gets from your site is extremely important, mainly because the more professional and well constructed your website appears to be, the more credible your site will seem. In turn, this will also help to create the perception that your blog posts are more reliable. As well as this, if your website is difficult to navigate, then it is likely that people will leave the site before they have even read much of your content if any at all. Therefore, you...

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Improving Your Site Performance: How to Get Started

GD Star Ratingloading...The performance of your website is an important metric to track. There are a lot of things that depend on how well your site performs, including the site’s SEO performance, user experience, and its future success. Needless to say, taking steps to improve site performance is not only necessary, but also very important. The big question is, where do you start? There are so many things you can do to improve your site’s performance. We are going to take a look at the top steps to take as you start the process of fine-tuning the website. Check Your Hosting Server response time and the performance of your hosting service are the first things to check and improve. You want a server that responds well to requests, even when your site is experiencing a spike in visitors. Many hosting providers offer this level of service through the use of cloud computing and newer server technologies. Going for a hosting service designed to work with a certain platform is also a valuable option to consider. Optimize Your Images The next thing you can do is optimize your images. Images can make a site look so much bigger than it should. Fortunately, images are also very easy to optimize for web purposes. If you design the site yourself, you can export images without unnecessary data like color profile and metadata...

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