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Lots of start-ups emerge every day, as part of the ever-changing business industry. Rarely do all of these go on to see great success, which is mostly down to a lack of funding in the early days of business. While lots of start-ups choose to take out loans and look for investors, other prefer to retain their independence and run their company on their own terms. This is called self-funding, and it can be tricky…

The rapidly changing, fast moving and constantly evolving digital age is in its prime and businesses need to adapt to stay ahead. Regardless if you are a new business or one who has been active for a while, you cannot deny the power that online platforms and digitally-driven strategies have on businesses and their growth. Having a strong online presence, whether this is through an informative and accessible website or up to date social media…

A business website is a powerful tool that companies use for their day-to-day endeavors. It builds credibility and allows you to stay connected to consumers at all points of the day. There is almost no company that does not have a site set up, and those that don’t, are not successful. The question is – how do you promote your business website? Given the fact that it is so important, there is a set of…

Local businesses may be entirely focused on the immediate population, or combine a local offering with regional, national, or global markets. Services like building trades or gardening assistance will generally be confined to the distance you could reasonably drive within the working day, whereas retail stores or services like beauty salons could add an element of commerce to their business. Whichever model you are following for your own start-up, you need to have a strategy…

The biggest hurdle that an entrepreneur faces when they launch their startup is getting traffic to the company website. After a lot of hard work carrying out market research, getting funding and setting up the operation, it can be frustrating when you are ready to start selling, but nobody is visiting the website. This is because people are not aware of your brand and you will not be highly visible online, so all of the…

There’s no denying that the world is now dominated by technology, and it’s now more important than ever to readily adopt new processes and systems if they can help you grow as a company. Of course, it’s not always this easy and it’s hard to know if certain pieces of technology are going to be beneficial enough for you to begin using them. It’s easy to convince yourself that it’s going to be too costly…

Technology is vital for all businesses, but for smaller organizations, this invaluable resource can help push development further in controlled steps to suit company goals. From the smallest contributions to fully run systems, technology is shaping the way business communicate and interact with customers and suppliers on a daily basis. Many of these solutions help to save money too, as it can often make things quicker and more efficient from start to finish. Some businesses…

When you’re first starting out in business, your budget may not be the biggest, and even if you have got wads of cash to spend, you need to be conservative. Traditionally, advertising a business has often been expensive. However, the digital world has opened up a whole new avenue for those who want to promote their business without spending hundreds of euros. Before the internet came along, the only way to market on the cheap…

A good website is one that doesn’t just deliver the right information but does so in a way that is enjoyable to the viewers or customers. Over the past several years, websites and site owners are focusing more on UX to deliver a pleasant browsing experience that keeps viewers coming for more. So, how can you make a website effective? How can a website be made to have the best user experience without sacrificing its…

No matter the size or scope of your business, you are sure to have a company website to help you to raise your profile, act as a point of contact and even to boost awareness of your product. So, even if you are proud of your website in its current state, remember that there are always a range of options that you can use to help you to optimize and improve your site. Technology and…