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The rapidly changing, fast moving and constantly evolving digital age is in its prime and businesses need to adapt to stay ahead.

Regardless if you are a new business or one who has been active for a while, you cannot deny the power that online platforms and digitally-driven strategies have on businesses and their growth. Having a strong online presence, whether this is through an informative and accessible website or up to date social media platforms, can prove essential in the long run, especially with new developments in the online world launching all the time. With that in mind, here are a few ways you can take advantage of online platforms and stay ahead of the game.

Consider mobile optimization if you haven’t yet

When a potential customer visits your website only to be hit by a barrage of ads, pop-ups, wrong-sized photos and broken links, there is no doubt that they will leave quickly and turn to your competitors.

There are many ways you can prevent this and offer the best mobile experience available and one of which is to ensure that your website is optimized for mobiles and tablets. Your web developer can usually do this for you or if you are building the website yourself through other platforms such as WordPress, there are plugins available to ensure that your website is optimized. By having a mobile-optimized website, you can easily reach your target audience and be more accessible to potential customers on all platforms.

Social media marketing is your best friend

Start befriending and getting to know social media platforms as these are one of the ways to attract an audience and gain a loyal following.

There are many platforms available, and it is not recommended you build profiles in all of them. Doing so is not sustainable and can only produce more work for you, sacrificing quality for quantity. Instead, research which platforms your target audience is more likely to use and focus your energy on these areas.

Start posting and tweeting regularly with consistent content and tone of voice. You can even increase brand awareness by including your business logo or using specific colors that are associated with your business.

Having a regularly updated social media platform is not all there is to it. If you have a lot of followers, but none of them interact with your posts, then you may not be using social media as effectively as you wished. By measuring success in terms of engagement, you can gain a customer base that listens to news about upcoming products and interacts with your website and social media when offers pop up.

It can also help push your business out into the online world through shares and retweets, which are only possible if your customers are actively engaged with your content. Through social media, you can also gather essential feedback to work on and improve your business. By constantly improving, you can be one step ahead of your competitors.

Quick and easy online payments for better customer experience

With new developments in technology for quick and efficient access, it is only fitting that customers may want quicker payment processes to increase convenience. There are many different online payment processing systems available for business depending on what you need, so make sure you research what is available and choose what works best for you.

Some may even personalize a plan specifically for your business needs. Having a quick payment system can not only help customers and increase their online experience, but it can also help manage your transactions and keep track of sales for data analysis.

Search engine optimization to attract new customers

Search engine optimization is “the process of maximizing the number of visitors to a particular website,” by implementing this method, you can increase the likelihood of your website appearing on top of search engines when a related keyword is searched.

There is a list of factors that help Google determine where to place your site on search engine results, one of which is mobile optimization. Others include original content, user experience, site speed and internal linking. Look into how best you can utilize SEO to improve user experience further.

These are only a few ways how innovations in technology and on the internet can help your business grow and increase sales. Even if you do not see results quickly, factors like having a functioning website and strong social media presence can reap the rewards in the long run and cement your business as a vital part of the industry.