The biggest hurdle that an entrepreneur faces when they launch their startup is getting traffic to the company website. After a lot of hard work carrying out market research, getting funding and setting up the operation, it can be frustrating when you are ready to start selling, but nobody is visiting the website. This is because people are not aware of your brand and you will not be highly visible online, so all of the…

When you’re first starting out in business, your budget may not be the biggest, and even if you have got wads of cash to spend, you need to be conservative. Traditionally, advertising a business has often been expensive. However, the digital world has opened up a whole new avenue for those who want to promote their business without spending hundreds of euros. Before the internet came along, the only way to market on the cheap…

No matter the size or scope of your business, you are sure to have a company website to help you to raise your profile, act as a point of contact and even to boost awareness of your product. So, even if you are proud of your website in its current state, remember that there are always a range of options that you can use to help you to optimize and improve your site. Technology and…

Setting up a blog is a great way to express yourself as a person and as a writer. A blog can provide you with an audience for your thoughts and experiences, and can also be a great way to boost interest in a business, especially if you are a sole trader. Some people even make money from their blogs through advertisement. However, a blog can only be successful if it is engaging enough to attract…