How to Build an Online Audience for Your Business

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When it comes to advertising your business via your own website, it isn’t as simple as setting up a website to get more customers. There’s much more to it than waiting for customers to come knocking, and that means you’ll have to do everything in your power to expose your website so customers know you’re around. Marketing and advertising can be a costly process, so if you’re a new business looking to get your foot in the door, you’ll need to work extra hard to ensure your efforts are as cost-effective as possible.

Here are a few steps to take to build an online audience to help boost conversions.

Build Your Website

You’re not going to have much of an online audience if you don’t have a website. Therefore, you’ll need to create a website to give you an advantage. Creating a website is easy today thanks to the many tools online. You also have multiple choices in that respect. You can either get a professional website that could end up costing thousands, or you could take advantage of the WordPress platform for your needs. However, if you’re looking to get your website online quickly and with little hassle, you could use the easy website builder from

Populate Your Blog

Once you have a website online, you’ll want to set up a blog environment (whether that’s an internal or external solution). Many new website owners overlook the blog side of a website because they think it’s time-consuming with little reward. Wrong. Blogging can help promote your website and build an audience you can sell your products and services to with ease. Once you have a blog online, create unique high-quality content that’s interesting and informative, and it’ll benefit you hugely when it comes to the next step.

Promote Your Social Media Pages with Your Blog Content

Once you have your business pages set up on the likes of Facebook and Twitter, it’s time to build your audience. Doing that can be done by using the advertising platforms both websites offer. However, it can be done for free if you’re determined and motivated to get new followers/likes. The best way of doing that is to undertake content marketing strategies that pretty much sell themselves. If you can offer content that gets shared multiple times, it’s content that’s going to promote your social media pages and later promote your website.

Build Those Backlinks

It’s all about building backlinks today to help promote your websites in the search engines. You could opt for the costly process of a guest posting service or you could do the hard work yourself. Find blogs that are established and related to the products/services you offer. Many blogs will let you guest post for free, as they’ll get free content to promote their site further and you’ll get a backlink to help promote yours. Here’s a list of blogs that accept blog posts.

Content Marketing is Key

It’s highly important you not only create quality blog posts on your own blog to help promote your search engine presence but you also create unique content that your social media following will love. This will, in turn, promote your online presence further, and it’s also something that Google loves to see. If you’re looking for a content marketing strategy that your business can take advantage of, consider following this helpful guide.

Unfortunately, building an online audience can’t be achieved overnight; it’s something that must be earned over the course of months and even years. Some websites and businesses get lucky and can build audiences quickly. However, it often takes a lot of patience, motivation, and hair-pulling to build an audience that’s going to benefit a business. Always work hard and build backlinks, and always create high-quality and informative content. That way, you won’t be far behind your competitors.

I am a frontend and backend web developer who loves building up new projects from scratch. In my blog "Lingulo" me and some guest authors regularly post new tutorials, web design trends or useful resources.

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