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If you own a business, then you will know that it’s a smart move to utilize blogs and websites to engage with your target audience, keep in contact with your existing clients and reach potential new customers. Today, it’s never been so important to have a strong online presence, with more and more customers in every industry choosing to use the internet for finding new brands, browsing potential products and services to buy, and making the purchase.

However, whilst most business owners are more than aware of the need to create awesome web content, many overlook the importance of also selecting a good web host. Here are some of the main reasons why your choice of web hosting service is so crucial for your business.

Reason #1. Revenue:

As a business owner, maximising profits should always be one of your biggest concerns. When it comes to selecting a web host, the choice that you make can have a bigger impact on your profits than you may realise. For example, if you run an e-commerce store and your site goes down, the amount of time spent trying to get it back up and running again could mean that your revenue drops; this is valuable time that could be spent making a profit through selling products to both new and existing customers on your site.

Reason #2. SEO:

Secondly, it’s important to understand the effect that choosing the wrong web hosting service could have on your SEO ranking. When you conduct digital and content marketing, your main goal should be to rank as high as possible in search engine results so that your customers can easily find you and it will be easier for potential new customers to discover you when they conduct a web search. Although your choice of web host does not directly affect SEO, factors such as frequent down time, slow page loading speed, and a high bounce rate will all affect your ranking.

Reason #3. Security:

When choosing a web host for your business website, one of your main priorities should be to keep the site secure from malware attacks and hackers. Although there is no perfect solution when it comes to keeping your website safe and secure, your choice of web hosting can certainly help. A reputable, trustworthy web hosting company such as will back up your data to a remote server, making it easier for you to get up and running again in no time should the worst happen.

Reason #4. Support:

Lastly, when choosing a web hosting service, the amount of support available for you to receive should be a top factor to consider. Even when using a reputable web host, things can always go wrong, therefore choosing a host that provides a round-the-clock support line or email support service to contact with any issues is important for keeping your website running smoothly at all times.

When putting together your business website, your choice of web hosting is more important than you may realise.