A good website is one that doesn’t just deliver the right information but does so in a way that is enjoyable to the viewers or customers. Over the past several years, websites and site owners are focusing more on UX to deliver a pleasant browsing experience that keeps viewers coming for more.
So, how can you make a website effective? How can a website be made to have the best user experience without sacrificing its main objectives and functionalities? That is what we are going to review in this article.
At the heart of good UX for websites lies good navigation. Customers need to be able to get to the page they need quickly and effectively. They also need to feel at home with the main and supporting navigation menus of the site. This way, viewers can browse through the site with ease.
Consistent navigation is easy; you only need to place the navigation menu where users expect it to be, and present the menu in a consistent, understandable way. The real challenge is presenting visitors with a navigation that works in getting viewers to the content they’re looking for.
That brings us to the next thing that ensures good user experience: the search bar. An effective search is one of the strong suits of a good website. You want users to get to the information they’re looking for as quickly as possible, and an effective search is a must-have.
The placement of a search field on a website is crucial. You want the search field to be visible when the page is opened. You also want to design the way search results are displayed. It is even better if you can fine-tune the search algorithm to put more emphasis on relevance.
Customers who run into issues with ordering your products, using them, getting information, and other tasks, would want to get sufficient help. They usually turn to your primary website or social media accounts for some customer support. Adding access to live support will elevate your site to a whole new level.
This is where systems like SysAid’s ITSM help desk software come in handy. With a help desk software, you can easily deliver a wide range of support options to customers without ruining the overall user experience. A well-integrated customer support is exactly what the customers need.
On top of everything, an effective website needs to perform well under pressure. When the load of the server is high, the site must be able to load quickly and deliver the right information to viewers or customers.
Fortunately, there are also a lot of things you can do to optimize your website for performance. Cleaning up site codes, compressing images and other site elements, and choosing a hosting service or a server configuration that delivers web pages effectively are just the beginning.
These are some of the ways you can ensure your site will be effective for customers. For more tips and tricks on how to optimize your site, stay tuned right here on Lingulo.