Three tips for selling through a website

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If you have a company which doesn’t necessarily need to meet clients face to face to sell products or services, then maybe you’re thinking about opening a web store. In other words, a website which you can use to sell directly to your clients. Online sales are a huge part of any industry now; the web is the place where most people go to browse and buy. You will be putting your company under the noses of local, national and international markets, when online, which can only be a good thing for revenue. Here are three tips for selling through a website.

A red-hot website

If you’re serious about selling on the web, then you need to make sure your online store is looking great. Imagine if you owned a clothes store on the street. You would not leave the windows empty or untidy. You would want to fill them with something great, to create interest and draw people inside. It’s the same with having a presence online. You need a website which is attractive, seductive, easy to navigate around, and one which becomes a firm favourite with your client base. Therefore, lots of photos, and perhaps even some video should be in the mix, along with an easy and secure function for customers to make purchases.

If web sales are going to be the main focus of your business from now on, you should be thinking of investing in developing a strong web store. If you don’t have the expertise in-house, then speak to a design company which can help you out. It’s not something you want to cut corners with, because if potential customers don’t like your site, you’re unlikely to bring in much business and earn a good profit.

Reliable IT

When you’re running an online company, and you’re selling to clients, you also need to make sure you have a strong and stable IT computer support structure around it. Whether that’s creating a technical team within your organisation or contracting it out to an external provider of services. Check out cloud-based business solutions too, for example; you may wonder what is the Oracle E-Business Suite. This nimble software will increase the agility of your business, and maybe it could help you with your wider needs, such as quicker response times.

Don’t be shy

Once you have an amazing website showcasing your products and services and an e-commerce feature, then you need to make sure it’s found on the overcrowded internet. How do you do that? Well, it’s about not being shy. You need your site to stand out from the rest. When customers are searching online for a particular product or service, they’ll be tapping keywords into their tablet or smartphone. You need those keywords to be found on your website by the search engines. When they are, your site has better chances of appearing in the organic listings, and these are the ones you don’t have to spend company cash on.

It is all centred around search engine optimisation. If you haven’t got an idea about this, then maybe it’s time you also speak to some experts to help you. There are lots of companies out there who specialise in this sort of thing.

I am a frontend and backend web developer who loves building up new projects from scratch. In my blog "Lingulo" me and some guest authors regularly post new tutorials, web design trends or useful resources.

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