In today’s world, more and more corporate leaders and freelancers are realizing that maintaining an excellent website can take their conversion rates from unimpressive to amazing. However, many of these individuals lack understanding regarding what principles they need to implement so that their websites are conspicuously impressive. Below you’ll find just a few techniques that can help you maintain a business-building website:
1. Catch The Audience’s Attention Immediately.
Research indicates that people tend to lose the ability to concentrate after about eight seconds, and this is just one of many reasons that it’s important for you to catch and keep your audience’s attention when they come to your website. Luckily, there are multiple strategies you can use to realize this objective. Some of them include using a large headline that gets straight to the point about what the site visitor can expect to find on a specific page. Another strategy is making your sign-up buttons clear, simple, and large. Also remember to use eye-catching icons and images that look good while simultaneously conveying information. Finally, be sure to use power words so that your content becomes more engaging and exciting.
2. Utilize Adwords Strategies.
In addition to catching the audience’s attention immediately, make sure that you start implementing Adwords strategies. Adwords is a Google service that enables business owners to display their ads via Google. With this marketing mechanism, people can create advertising budgets and pay only when prospects click their ads. The use of Adwords Management strategies can help you make the most of this marketing modality.
3. Optimize Your Page Loading Speed.
Another strategy you can implement to boost your conversion rates is optimizing your page loading speed. This strategy is important because studies have indicated that even a one second delay in page loading speed can reduce conversion rates by 7%. As such, you want to ensure that your page loads quickly and correctly. You can utilize one or more of the following free resources to troubleshoot any existing issues with page speed:
• Google PageSpeed Insights
3. Use Faces To Optimize Familiarity.
People love to see a human face. This may be especially true within the digital world where interactions may seem synthetic due to the use of electronic devices. When people see the face of another person, they are automatically driven to empathize with that individual or feel something that establishes a sense of connection and understanding. As such, you should tap into the power of optimizing connectivity and engagement by strategically placing human faces on your website. You can place the faces on multiple aspects of your site, including opt-in pages, case studies, testimonials, and landing pages.
Start Boosting Your Conversion Rates Now!
If you’re serious about optimizing your company’s conversion rates, now is the time to start implementing web design principles that work. Several of these principles are discussed above. Refer to this quick reference guide when you’re ready to take the online advertising world by storm through the cultivation of an exceptionally innovative, engaging website!