With advancement in technology, industries like web design and development have witnessed a significant splurge amidst web users through smart devices. No wonder the introduction of mobile devices has influentially changed the conventions of web service and online businesses, of serving the web users uniformly on all platforms. And in order to get an edge over your competitors in the market, one must exhibit a web presence which is far exclusive from the ones already present in the market.
Such exclusive web presence can actually be achieved with the help of a recognized website, high user retention rate, and enhanced user experience provided. Here in this article, we will focus on tips that can help you improve user experience on the website.
Amplifying User Experience
When it comes to business, customer holds the ultimate power. This is the only reason why business tycoons focus more on improving their user experience along with growth. Remember, if a user finds your site challenging to navigate, s/he will definitely move to some other similar website or option, abandoning yours. Below mentioned are some tips to avoid such instances.
Start it by having a mobile-friendly version of your site. The higher the proximity of your site among the users, the greater will be its popularity amidst them. You can simply check the responsiveness of your site with the help of a responsive checker tool that helps you scale your site on the measure of responsiveness on different platforms and devices. Once you have got a mobile-friendly website, you can simply enhance the chances of retaining your customers by 51%.
Typography and Color Schemes
Wisely choose the typography and color combination on your site as any irrelevancy in that case may prove fatal for your site’s popularity. It is evident that visitors are often attracted to the sites displayed in eye-pleasing colors and readable fonts. This increases the time spent by visitors on a particular site.
Call-to-Action Buttons Are a Must
Highlight the special features of your site using call-to-action buttons that go beyond the purpose of simply urging visitors to stay on your site. Instead, it helps those potential customers to get an idea of the spontaneity and professionalism you offer on your site.
Images Have a Major Role To Play
Once you are ready with a mobile site that is high on responsiveness, visibility, and technological aspects, you can readily look on for other options like this adding images that compliment your site and its content. A significant section of users find images more appealing than text and thus, you can smoothly transform these potential users into prospective buyers.
Include Review and Feedback Options
If you own an E-commerce site selling thousands of products/services daily, you must go out for adding the section of review and feedback in it. Such a practice helps in engaging people more on your website making its presence more credible and authentic.
Integrate Seamless Navigation Functions
This is the most basic and must-follow guideline ensuring higher user retention on the website. The easier it is for the users to navigate through your site, the more will be the time they will spend on your site. Integrating functions that are aimed at enhancing the user experience on your site can be the wisest decision for your online business.
Limit data collection
Gone are the days when people used to fill out those long forms even before using any service or product. But doing the same now can cost you huge, so limit the data entry processes active on your site.
Change Is Good
It is always good to reinvent your site on special occasions or something like that. No! Not the whole site, but some pages or sections made visible to the audience. Even the web users get attracted to sites that are unique in their visibility and performance.
Upscale Your Identity On Social Media.
Integrating social media tools on your site can help users to easily access it through these dynamic platforms. Otherwise, they will have to create their account, fill in details and head on for verification and other formalities. However, introducing social media options like Google+, Facebook, Twitter, etc. can actually be of great help in improving the user experience.
Do not forget to include creative content in the site as content plays a key role in engaging users to the site. Try to add interactive content that engages the users to your site, put some catchy lines with some interesting slogans. Also, you can add widgets, use Google docs or presentations to make your content more appealing.
Amplifying the user experience of your site doesn’t always cost a fortune. You can simply follow these above-mentioned tips and get the desired results. No wonder, every business wants the desired conversion rate proffering a great user experience and business growth and when it all comes inexpensively, it is definitely welcomed by all. Go on and generate better sales by engaging customers on your site through interactive web sessions.